The sought-after Polestar 2 entered the Dutch market this autumn. Polestar is the high-end electrical performance brand founded by Volvo Cars and Geely Holding. The official handover event of the formidable Tesla competitor took place at SugarCity Events!
THE BRAND NEW POLESTAR 2
The all-electric performance fastback is sold exclusively online. During the official handover event at our factory, several hundred brand new Polestars were presented to their new owners over a period of four days.
INDUSTRIAL DECOR
The customers handed in their old lease car, and were given an extensive presentation of their new Polestar 2 upon entering Binnenstraat. They then continued on to the huge Pulp Shed, where the new Polestars were waiting.
The decor was minimalist and sleek to focus everyone’s full attention on the cars, which were positioned between the industrial pillars.
RESPONSIBLE EVENT
The event was fully in line with the COVID-19 safety guidelines in force, with guests received in groups of up to 20 people spread over four days.
